Small Business Solutions – 3 Common Reasons Why Your Business Lack Customers 

Are you having a difficult time getting customers to buy your products or services? Would you like more of your products or services sold? Do not get discouraged this is normal!

I’m excited to share with you, 3 main reasons why your business may lack customers. I won’t go into great detail on this article because I have something special to share on an upcoming post.

Here are the 3 Reasons that I’m happy to share!

LACK OF

1.) BRAND AWARENESS – Brand awareness refers to the extent to which customers are able to recall or recognize a brand. Brand awareness is a key consideration in consumer behaviour, advertising management, brand management, and strategy development. The consumer’s ability to recognize or recall a brand is central to purchasing decision making (wikipedia.org). Networking and connecting with people is one of the best solutions to brand awareness. Introduce yourself and let people know who you are and vice versa.

2.) TARGET AUDIENCE EXPOSURE – Exposing your brand to the right target audience will greatly increase your brand awareness and gain potential customers. Always know your target audience and the key to success online is to locate them on the right social media channel. 

3.) CONSUMER BENEFITS – People are more inclined to spend money on items and services that will benefit them in some form or fashion. If your target audience does not consist of the rich and wealthy, then affordable prices could be used as one of several benefits for what you’re selling. TIP: Testimonials and customer reviews work well! Don’t hesitate to ask for them.

Other contributing factors play a role in your customer base. The 3 highlighted in this article are the most common.

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